Baxter Reginal Medical Center (BRMC) and the BRMC Auxiliary were among
the recipients of the Arkansas Hospital Association’s 2018 Diamond
Awards and AHAA Awards.
BRMC received a Diamond Award in the Publication category for
The Regional, a semi-annual community newsletter curated by the BRMC marketing team
in partnership with Brooks Jeffrey Marketing, Inc.
The Regional provides the North Central Arkansas and South Central Missouri communities
with updates on health care news and services offered at BRMC and Baxter
Regional clinics across 11 counties.
Click here to read the latest version of our newsletter.
The Baxter Regional Medical Center (BRMC) Marketing team and
Brooks Jeffrey Marketing, Inc. partnered to create and publish The Regional. Pictured (from left): Adrienne
Koehn, Graphic Designer, BRMC; Tobias Pugsley, Director of Marketing,
BRMC; Jodie Elizabeth Jeffrey, Co-Owner/Senior Account Executive, Brooks
Jeffrey Marketing; Dedrah Walk, Art Director, Brooks Jeffrey Marketing;
Ashley Arnold, Marketing Specialist, BRMC.
The AHA Diamond Award is designed to recognize excellence and encourage
improvement in the quality, effectiveness, and impact of healthcare marketing
and public relations in the state of Arkansas. Judging for each entry
was based upon goals and objectives, the audience to whom the entry was
directed, reasons for choosing the format, frequency and quantity, and
portions that were created internally. Awards were presented at the Arkansas
Hospital Association 88th Annual Meeting and Trade Show in Little Rock
on October 4.
Tobias Pugsley, Director of Marketing, BRMC (center) accepts the AHA Diamond
Award from ASHMPR President Bruce Trimble (left) and Bo Ryall, AHA President
and CEO (right) on behalf of Baxter Regional Medical Center.
The Arkansas Hospital Auxiliary Association (AHAA) held their annual meeting
in conjunction with the AHA meeting. The BRMC Volunteers’ Auxiliary
received the AHAA 5 Star Award of Excellence. Auxiliaries from around
the state were asked to complete 33 questions, showing their participation
within their local communities and AHAA State projects. Based on the points
awarded, auxiliaries received an award rating from two stars up to five
stars. Hundreds of BRMC volunteers give their time and energy day in and
day out to help provide excellent care and a welcoming environment to
our patients, so we are glad to see them recognized as the 5-Star team
that we’ve always known they are. To learn more about our Auxiliary
and volunteer opportunities at BRMC,
2018-2019 BRMC Auxiliary Board members: (sitting, from left) Jean Adams,
Advisor; Louise Pitts, Vice President; Rich Jannick, President; Jim Whalen,
President Elect; Barb Klein, Bookkeeper; (standing, from left) Judy Shaffer,
Ways and Means Chair; Geneva Edwards, Corresponding Secretary; Carol Chetnik,
H.O.P.E. Chair; Maureen Rozelle, Recording Secretary; Carolyn Hannon,
Scheduling Chair; and Joan Young, Treasurer.