Tobias Pugsley, Director of Marketing, Baxter Regional Medical Center,
(center) accepts the AHA Diamond Award on behalf of Baxter Regional from
ASHMPR President Brooke Pryor (left) and Bo Ryall, AHA President and CEO (right).
Baxter Regional Medical Center won two awards in an annual marketing competition
sponsored by the Arkansas Hospital Association (AHA) and Arkansas Society
for Healthcare Marketing and Public Relations (ASHMPR). The Diamond Awards
recognize excellence and encourage improvement in the quality, effectiveness,
and impact of healthcare marketing and public relations in the state.
Judging for each entry was based upon goals and objectives, the audience
to whom the entry was directed, reasons for choosing the format, frequency
and quantity, and portions that were created internally.
The following Diamond Awards were presented to Baxter Regional at the 2019
Arkansas Hospital Association Annual Meeting held in early October:
Diamond Award in the Publication category for
Diamond Award in the Advertising - Special Visual category for
Accomplishments of 2018 video
The Baxter Regional Marketing team partnered with Moore Visuals and Wheelhouse
Design to produce the award-winning projects. Pictured (from left): Brittany
Honey, Marketing Specialist, Baxter Regional Medical Center; James Moore,
Owner and Videographer, Moore Visuals; Tobias Pugsley, Director of Marketing,
Baxter Regional Medical Center; Sarah Knight, Owner, Wheelhouse Design;
and Adrienne Koehn, Graphic Designer, Baxter Regional Medical Center.
Pulse is a bi-annual magazine recreated from a 1980s Baxter Regional publication
of the same name. The magazine is produced by Sarah Knight of Wheelhouse
Design in partnership with the Baxter Regional Marketing team led by Tobias
Pugsley, Director of Marketing, that also includes Brittany Honey, Marketing
Specialist, and Adrienne Koehn, Graphic Designer.
Pulse was designed to be informative and useful to hospital staff, patients
and the community and includes news, features and regular columns on a
wide range of health-related topics.
Accomplishments of 2018 is a short, high-quality anthem video showcasing the many accomplishments
achieved during the 2018 year. It was produced by James Moore, videographer
and owner, Moore Visuals, and the Baxter Regional Marketing team. The
video was a unique way to present information and share across several
platforms such as Facebook,
YouTube, and Baxter Regional’s own informational screens throughout the
facility. It reached more than 24,000 people on Facebook alone.
Baxter Regional also received a Certificate of Excellence in the Annual
Report category for the
2017 Baxter Regional Hospital Foundation Annual Report. Brooks Jeffrey Marketing, Inc. has produced a Foundation annual report
since 2009 and works closely with Foundation staff on the project. Printed
copies are made available for all Baxter Regional donors, and digital
files are available to view and download at
Baxter Regional is proud of this recognition by AHA and ASHMPR and grateful
for these creative partnerships and everyone involved who helped us achieve